We start by taking a look at the game context, such as the average level of the players, for example, and we then determine a theme and a concept: An invasion in Astrub, a tour of the dungeons on the game's islands, a gobball hunt, etc.
Once the event has been developed, we think about how best to promote it. Normally, this involves writing a news article and putting out some messages on the social networks. Once the news article has been validated, we send it to the translation team.
At the same time, we call upon our creative unit to provide us with different visuals that we can use to illustrate our news. We tell them what it's about, maybe make a few suggestions ourselves and provide them with the resources they need to create something for us. Then, we leave it up to their artistic sensibilities and their dexterity!
Our next task is to get the rewards on offer validated by the DOFUS Touch marketing team, and sometimes negotiations can get lively (in the best sense of the word, of course)! It's important to understand that when an item is distributed on a large scale for an event, it will loose value in the in-game shop. It's then up to the test unit to check that these rewards are working as they should in-game.
Still on the subject of rewards, we have to think ahead to their distribution! As DOFUS Touch is a relatively new game, first and foremost, we have to plan the integration of items into our database. Then, we submit two separate requests to the web team. The first is for our DATA Analysts to record the logs needed to distribute the rewards (it's not a bad idea to find out who actually successfully completed the mission!), and the other is for our web developers to inject them directly into the game.
It looks like everything's ready! Now all we have to do is let Support know an in-game event is in the works!
As you may have noticed, the Community Managers can't complete their tasks without the help of the other teams. This isn't just useful when organizing an event, it's also important for any other issues that may arise regarding DOFUS Touch. The secret of a successful project is teamwork!
Now you have a better idea of how we do things, and we hope that this article has shed some light on what goes on "behind the scenes". As always, please feel free to ask us any other questions that may be floating around in your minds! ;)